how the Prancing Moose came into being.
Prancing Moose History 101:
When the XC90 debuted in 2003, Volvo was busy
organizing a number of test drive events, where
quite a few Volvo fans (including me) came out to
see and test-drive the new SUVs on fast cone
slalom courses. Volvo was showing off their
new and advanced Dynamic
Stability Traction Control (DSTC), a
first of its kind for an SUV. Most courses
allowed us to drive the cars by ourselves as many
times as we wanted. Lots of good fun. One of the
courses was a special slalom, where a professional
driver would take a carload of folks in the new
SUV, accelerate quickly to about 60 mph, and while
keeping his foot
firmly planted on the gas... to the floor,
he would then crank the wheel as fast as he could
one direction, then the other through a tight set
of cones. This maneuver simulated the sudden
high-speed avoidance of an obstacle in the road,
such as a moose (of course). Volvo was calling
this course the "Moose
Avoidance Test." The DSTC was truly
an amazing feature in this test. Many other tall
vehicles would have certainly become unstable
and possibly lost control, spun out or even
rolled over during such an extreme
maneuver, but Volvo's DSTC took over the throttle and
brakes and kept the big SUV in perfect form
without a hint of trouble. Even with the driver's
foot to the floor, we could feel how the DSTC
aggressively controlled the throttle and all four
brake independently, to keep the vehicle
straight and stable. The result was the
vehicle exiting the course, still at 60 mph plus,
with perfect composure. This stuck in my mind as a
remarkable event and something no other SUV at the
time would dare try without a full roll cage and
everyone in helmets.
Then in January 2005, when
Volvo began showing their special concept
XC90 at car expos, I spotted one of them at the
Los Angeles Car Expo. It was sporting a shield sticker with a moose profile on its fender. That sticker
got a lot of smiles from the crowd. I
instantly thought of designing the Prancing
Moose. It would be a parody of the Ferrari
prancing horse and it would find its way onto my
Volvo wagon for the next show I attended.
<<< I first designed these Volvo Prancing Moose stickers
in January 2005, which immediately went on the
fenders and tailgate of my 245. I then attended the 2005
SoCalEuro Meet in Anaheim, California.
The response to those stickers from attendees
was a big surprise. Photos were turning up in
web pages and magazines. People tracked me down and I began receiving
many requests for that sticker, so I began
making a few. I never expected it would become
popular or something others would want, but it did.
Now I have more styles than I can count, many based on suggestions or requests.
So if you own a Volvo and have a sense of humor,
I think these stickers are a requirement.
If you no longer smile as much while driving, adding one to
your car will fix that. And as you can
see, they're also available for many other
makes of cars in this page HERE.
Prancing Moose stickers are turning up on many
cars, trucks, motorcycles, helmets, and even
Thank you for visiting.